Our Christmas ad campaign has gathered over 3 million viewers in front of the TV! Thanks to the easy and quick to prepare meals by Virtu, Poles once again believed in the magic of Christmas.
The Virtu clients found an exceptional present under their Christmas trees: time for truly important things! We decided it's our responsibility to create a recipe for the Christmas lack of time - a problem affecting millions of people all around the world. The objective of the campaign carried out in December was to shorten the time spent on cooking the Christmas dishes by offering the clients ready meals of high quality. And the result?
Thanks to the campaign, nearly 80,000 Polish families gained additional 4 hours for celebrating Christmas with the loved ones!